What is CRM
CRM is abbreviation of Customer Relationship Management. CRM systems are used to describe in details the relationships between company and its customers and partners. The CRM system normally contains the complete history of the communication with the customers, contracts, agreements, invoices. It does not matter whether the company operates in goods delivery or provides services. The CRM system is powerful tool for analyzing the performance and the quality of company’s management practices. Use CRM to track the efficiency of applied marketing strategies and sales volumes matched with increased marketing spending. CRM describes projects and provides tools for coordination between different departments within the company.
What is ERP
ERP is abbreviation of Enterprise Resource Planning. ERP software is used for management of business processes as products branding, strategy planning, manufacturing, human resources, finances and marketing strategies. ERP software describes the work flows and responsibilities via predefined processes. ERP improves efficiency and helps achieving the business goals of the company.
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The difference between CRM and ERP
Use CRM software for managing marketing strategies, customer relationships, sales history, project management, portfolio managing, tracking, reporting, sales workflow, coordination of tasks, notification of the customers about tasks and projects progress.
Use ERP software for managing the internal processes as accounting and finances, manage shipping, warehouse managing, automation, processes standardization, managing human resources and processes for salaries and payment.